Completed Music Video
Final Digipak
Tuesday 8 May 2012
Thursday 3 May 2012
How things have changed
As a group we have come a long way, ideas have changed throughout the making of the music video. If you look through our initial idea and our finished production you can see how much we have changed and there are reasons behind it. For instance;
We changed the look of the one of the locations, the bedroom isn't the same as the one we started off with. We changed it after getting audience feedback that it looked a bit childish and didn't really fit in with our genre. So we changed it to a bedroom where there were red silk sheets, we thought this fitted better with our genre as it gave it a sexy look and red seems to be a common theme in our video.
Before
After
Audience feedback has been really important in how we produced our music video, another we changed was how our artist looked. We did research into star construction, however, we still didn't think our artist looked like a RnB artists. We tried to vary the use of make up, there were times when we needed heavy make up, and there were times we needed more of a natural look. It is important that our artist represents the genre correctly so that we can reach out to the right target audience. To begin with, Ria had brown hair, in the beginning of the video her hair was tied up and she used limited make up, we then changed it to her having red, this was important as red is a bold colour and we wanted to portray our artist as a independent woman.
Before
After
Our initial idea was to have Ria preparing dinner for her boyfriend, this was part of the narrative. Then we were going to have her going through a memory box and singing. We decided to change this because we didn't think it really worked and the whole bedroom scene didn't really fit in with our genre. Voyeurism is important in female RnB singers, when we first started filming, I don't think we really did much with it, especially with the dinner bit. We wanted to show our audience that Ria is sexy, she isn't normally the kind of woman you find in the kitchen but she'd make the extra effort just for her boyfriend. We decided to keep both our ideas, but just work on it a bit more to improve it. We also decided to change the beginning narrative, by having Ria speaking to her boyfriend and once again him disappointing her.
Before
After
We changed the look of the one of the locations, the bedroom isn't the same as the one we started off with. We changed it after getting audience feedback that it looked a bit childish and didn't really fit in with our genre. So we changed it to a bedroom where there were red silk sheets, we thought this fitted better with our genre as it gave it a sexy look and red seems to be a common theme in our video.
Before
Audience feedback has been really important in how we produced our music video, another we changed was how our artist looked. We did research into star construction, however, we still didn't think our artist looked like a RnB artists. We tried to vary the use of make up, there were times when we needed heavy make up, and there were times we needed more of a natural look. It is important that our artist represents the genre correctly so that we can reach out to the right target audience. To begin with, Ria had brown hair, in the beginning of the video her hair was tied up and she used limited make up, we then changed it to her having red, this was important as red is a bold colour and we wanted to portray our artist as a independent woman.
Before
Our initial idea was to have Ria preparing dinner for her boyfriend, this was part of the narrative. Then we were going to have her going through a memory box and singing. We decided to change this because we didn't think it really worked and the whole bedroom scene didn't really fit in with our genre. Voyeurism is important in female RnB singers, when we first started filming, I don't think we really did much with it, especially with the dinner bit. We wanted to show our audience that Ria is sexy, she isn't normally the kind of woman you find in the kitchen but she'd make the extra effort just for her boyfriend. We decided to keep both our ideas, but just work on it a bit more to improve it. We also decided to change the beginning narrative, by having Ria speaking to her boyfriend and once again him disappointing her.
Before
After
Thursday 29 March 2012
Our narrative
We have come to a conclusion, that if we were to further our project it would be a sequel for example R kelly trapped in the closet part 1-22 the series tells the story of a one-night stand that sets off a chain of events, which gradually reveals a greater web of lies, sex and deceit.
http://www.youtube.com/watch?v=zFosUj6A22c
Another example is Neyo song one in a million where it ended with him arguing with a woman the continuing video is "Beautiful monster" where we see the woman Neyo was arguing tuning into a "beautiful monster".
Another example is Neyo song one in a million where it ended with him arguing with a woman the continuing video is "Beautiful monster" where we see the woman Neyo was arguing tuning into a "beautiful monster".
Garage Band
We decided to end our opening scene with a voice over, we created a answer machine on Garage band of Ria ex lover calling her to apologies, it the scene then ends with Ria leaving.
Tuesday 27 March 2012
Ancillary Task
As a group, we thought it was important to intertexualise with artists. our idea of having Ria facing the camera, facing us came from Beyonce's CD Album 'Sasha Fierce' we thought it ticked all the boxes you would find for a RnB female single, and it was very effective doing so.
By: Idowu Kukoyi
By: Idowu Kukoyi
Before
I have tried to recreate the Beyonce look on our artist using photoshop. Before editing the footage the photo looked like this:
After
I used the adjustment curve on photoshop to make the image brighter. Our song title is 'So Invisible' I tried to show this on our CD cover by making some parts of her body look invisible.
By: Haddi Jallow
The idea was to re- create the cover of Beyonce's album.
I used a range of image effects such as adjustment curve, auto tone, contrast and colour. I think this was very effective playing around with photoshop gives you a chance to see that there is so much that can be done and it does make a difference to the whole photo. I thought it was significant for Ria's tattoo to stand out because the song is about her not being appreciated by her boyfriend 'Terrell'. Also, because the song is titled 'So Invisible' I wanted Ria to be centre of attention but also slightly invisible.
Practice Cd covers
Thursday 15 March 2012
Font ideas for Digipack
These were all the fonts we thought would best suit the digipack, we wanted a sophisticated look, but also clear enough so that you can see what the title is.
Tuesday 13 March 2012
CD and music advert
This is how Ria looked before make up was applied.
Here is what she looked like during the process..
And this Ria finished with complete make up on.
Tuesday 6 March 2012
Magazine Research/Music Adverts
By: Idowu Kukoyi
Essence magazine mainly aimed at Afro caribbean women. The woman on the cover is an actor and shows evidence of voyeuristic qualities.
This issue in particular is about making an individuals life better or how one can improve upon thier life. I will use this magazine to help develop our magazine by making our artist the centre of attention and stories that will benefit readers lives.
By: Meena Divine
Ebony is a monthly issued magazine, aimed at the African-American audiences. Producers usually publish images of successful black individuals on the front covers. On this specific magazine, Jennifer Hudson is the star
By: Haddi Jallow
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. Jennifer Lopez is a worldwide icon, and I have noticed well-known people end up on cover magazine like Elle. J- Lo clearly uses voyeurism to grab readers attention.
Elle magazine focuses on style and personal issues, it is clear that the main target audience are women, which explains why role model type actors and singers appear on the cover. This magazine will help when producing a magazine cover for our artist as it shows the individual should always be the main focus and voyeurism should be used as it grabs readers attention.
Q magazine is the UK's biggest music magazine where the likes of John Lennon and Bob Dylan have been on the cover of.
Cheryl Cole is the main focus of attention on this magazine cover. She's wearing bright red lipstick, which is nicely colour co- ordinated with the colour scheme of the magazine. Cole is wet and that can be seen as very seductive, as well as, licking her ring. In the magazine Cheryl Cole's name is bigger than the album name, which is very effective. This magazine cover will help when producing a magazine cover because it shows me the importance of the artist being the centre of attention in order to engage readers.
Music Advert
Whilst undertaking this research I have found that their is not many magazine music adverts, I have found adverts produced by A2 students specifically on the RnB genre, however we have found little adverts for RnB female artist.
By Idowu
Rihanna is the centre of attention in the advert and it is identical to her album cover. From this I will consider when making my own practice task to make sure I recreate the theme of our CD cover onto our music advert.
This however is promoting Madonna tour, however also has a her album in the left side corner of the advert. The advert is very colourful with where to buy the album stated clearly.
Our Music Advert
We had to change our advert, although the images fits our genre, we would be marked down as we didn't use a creative font or include our CD cover which is common in female Rnb covers.
Here is our New and improved music advert:
Ebony is a monthly issued magazine, aimed at the African-American audiences. Producers usually publish images of successful black individuals on the front covers. On this specific magazine, Jennifer Hudson is the star
Elle is a worldwide magazine of French origin that focuses on women's fashion, beauty, health, and entertainment. Elle is also the world's largest fashion magazine. Jennifer Lopez is a worldwide icon, and I have noticed well-known people end up on cover magazine like Elle. J- Lo clearly uses voyeurism to grab readers attention.
Elle magazine focuses on style and personal issues, it is clear that the main target audience are women, which explains why role model type actors and singers appear on the cover. This magazine will help when producing a magazine cover for our artist as it shows the individual should always be the main focus and voyeurism should be used as it grabs readers attention.
Cheryl Cole is the main focus of attention on this magazine cover. She's wearing bright red lipstick, which is nicely colour co- ordinated with the colour scheme of the magazine. Cole is wet and that can be seen as very seductive, as well as, licking her ring. In the magazine Cheryl Cole's name is bigger than the album name, which is very effective. This magazine cover will help when producing a magazine cover because it shows me the importance of the artist being the centre of attention in order to engage readers.
Music Advert
Whilst undertaking this research I have found that their is not many magazine music adverts, I have found adverts produced by A2 students specifically on the RnB genre, however we have found little adverts for RnB female artist.
By Idowu
Rihanna is the centre of attention in the advert and it is identical to her album cover. From this I will consider when making my own practice task to make sure I recreate the theme of our CD cover onto our music advert.
Our Music Advert
Here is our New and improved music advert:
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