We changed the look of the one of the locations, the bedroom isn't the same as the one we started off with. We changed it after getting audience feedback that it looked a bit childish and didn't really fit in with our genre. So we changed it to a bedroom where there were red silk sheets, we thought this fitted better with our genre as it gave it a sexy look and red seems to be a common theme in our video.
Before
Audience feedback has been really important in how we produced our music video, another we changed was how our artist looked. We did research into star construction, however, we still didn't think our artist looked like a RnB artists. We tried to vary the use of make up, there were times when we needed heavy make up, and there were times we needed more of a natural look. It is important that our artist represents the genre correctly so that we can reach out to the right target audience. To begin with, Ria had brown hair, in the beginning of the video her hair was tied up and she used limited make up, we then changed it to her having red, this was important as red is a bold colour and we wanted to portray our artist as a independent woman.
Before
Our initial idea was to have Ria preparing dinner for her boyfriend, this was part of the narrative. Then we were going to have her going through a memory box and singing. We decided to change this because we didn't think it really worked and the whole bedroom scene didn't really fit in with our genre. Voyeurism is important in female RnB singers, when we first started filming, I don't think we really did much with it, especially with the dinner bit. We wanted to show our audience that Ria is sexy, she isn't normally the kind of woman you find in the kitchen but she'd make the extra effort just for her boyfriend. We decided to keep both our ideas, but just work on it a bit more to improve it. We also decided to change the beginning narrative, by having Ria speaking to her boyfriend and once again him disappointing her.
Before
After
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